![]() Liquid Death – with its ‘Murder Your Thirst’ slogan – is renowned for marketing that goes viral, such as launching a skateboard decorated with paint infused with Tony Hawk’s blood and releasing a heavy metal album based on negative social media comments. In the US, the brand this week unveiled a partnership with Blink-182 drummer Travis Barker to launch Enema of the State, the “first-ever celebrity-endorsed luxury enema”. In a bid to raise its profile across Europe, Liquid Death has sponsored Metallica’s two-year M72 world tour, which will kick off in Amsterdam on 29 April. It recently shifted production from Austria to the US – although its Austrian supplier “will continue to be our partner for the EU market”, said Liquid Death CEO Mike Cessario, adding that Europe had “always been on our roadmap”. Liquid Death currently boasts a nine-strong range in the States across flavoured mineral water, sparkling flavoured water and iced tea. It has been backed by celebrities including skateboarder Tony Hawk, comedian Whitney Cummings and NBA player Jalen Green. The startup, which made its debut in 2019, turned over an estimated $130m (£105m) last year – and was valued at $700m in October. Liquid Death, which donates a portion of its proceeds to non-profits fighting plastic pollution, said it was “committed to bringing fun to health and sustainability”. They will also be available at Live Nation music events and festivals this summer. The US supplier will launch multipacks of two plain mineral water variants – Mountain and Sparkling (rsp: £18.99/8x568ml) – and two flavoured sparkling lines – Severed Lime and Mango Chainsaw (rsp: £19.99/8x568ml) – next month on Amazon. Non-alcoholic with nuanced juniper, citrus, and floral notes. Viral canned water brand Liquid Death is set to make its UK debut. Aperol, Prosecco, and a splash of soda water. The US supplier will launch four variants into Amazon early next month in a multipack format (8x568ml) Lumina Intelligence: UK Food & Drink Reports.“The investment reiterates our commitment to a barbell approach - we get in at idea inception on the ground floor with founders and invest in late-stage businesses where we see strong economics and growth,” Mr. The company is laying the groundwork for an initial public offering and expansion into Europe, he added. “People are shifting their consumption habits away from unhealthy sodas, energy drinks and alcohol and cutting out plastic thanks to Liquid Death while having more fun.” ![]() ![]() ![]() “Liquid Death is moving people toward healthier and sustainable drinking options, not by preaching to them, but by entertaining them and making them a part of something bigger in culture,” Mr. Liquid Death may have lost its 50,000 bet on the Cincinnati Bengals, but the renegade canned water company saw a big payoff from its regional commercial filled with hard-partying. He credited co-founder and chief executive officer Mike Cessario for creating a “cultural zeitgeist” and loyal fan base through marketing and social media efforts, noting Liquid Death is the most-followed beverage brand on TikTok in the United States, with content earning more than 21 billion media impressions in the past year. “From our research, it took Monster four years and Celsius 12 years to reach the level of retail success Liquid Death has had in just three.” “We believe Liquid Death may be the fastest growing non-alcoholic beverage of all time,” Mr. Liquid Death is projecting $130 million in revenue this year, up from $45 million in 2021, said Peter Pham, co-founder of Science Inc., the lead investor in the round.
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